The Brand Partner for
CPG Founders
Branding, packaging, and digital design for CPG, cannabis, wellness, and food & beverage founders — all under one roof, all in sync.
New Mexico, USA
©2026
Proven REsults
Weekly Revenue
$
100000
+
Units in Market
860000
+
Cost Reduction
67
%
Services
One Partner. Every touchpoint. No handoffs.
Brand & Identity
Visual systems and packaging built for CPG, cannabis, and consumer goods brands — designed for shelf, screen, and everything in between.
- Brand identity & strategy
- Packaging design & production
- Print coordination
- Product naming & positioning
3D & Motion
Product visualization and marketing media built for consumer goods brands — from retail renders to social-ready animations.
- 3D product rendering
- Motion graphics
- Character animation
- Video production
Web & Development
Ecommerce and web platforms built for product brands — designed to sell, scale, and stay compliant.
- Custom websites & apps
- E-commerce platforms
- Interactive experiences
- Conversion-focused design
Marketing & Growth
Full-funnel marketing for CPG and consumer brands — from email automation to content that builds demand before paid spend.
- Email marketing (38% avg open rate)
- Social media strategy
- Performance analytics
- Conversion optimization
Why brands choose spectra
People come to us to:
Our focus is CPG, cannabis, wellness, and food & beverage — founders building physical products who need a team that gets it.
01
Launch their new brand or refresh their current one
02
Create a best-in-class ecommerce experience
03
Create digitally-native content
04
Drive sales & awareness through paid campaigns
05
Plan & manage their social accounts
06
Serve as an extension of their team
01
Launch a new brand or reposition an existing one
02
Build a high-converting ecommerce experience
03
Produce content built for digital-first audiences
04
Scale revenue through paid media and performance campaigns
05
Go shelf ready - packaging, compliance, and retail presentation dialed in
06
Gain a dedicated creative team without the overhead
Clients
Trusted by CPG, cannabis, and wellness founders ready to grow.
Keep scrolling
We are
We build brand systems that look
incredible and drive real business growth.
Spectra
Lets build something bold.
Partner with a design team that turns ideas into powerful digital experiences
FAQ
>
What does "full-spectrum" mean?
Most brands are built in pieces — a freelancer here, an agency there, a designer they found on Instagram. Full-spectrum means we handle everything from naming and packaging to web, content, and growth. One team. One vision. No dropped balls between handoffs.
>
Do you work with regulated categories like cannabis or supplements?
Yes — it's one of our specialties. We understand the compliance constraints around packaging and marketing for regulated products and design within them without sacrificing brand quality.
>
Do you work with brands at every stage?
We work best with emerging and growing CPG brands — founders who are serious about building something real. Whether you're pre-launch or already on shelf, if you're ready to move, we're ready to build.
>
Do you work on retainer or per project?
Both. We have project-based engagements for specific deliverables and retainer partnerships for brands that want us embedded long-term. Most clients start with a project and stay.
>
What is your process like?
Every engagement is different, but we typically move through four stages: Discovery & Onboarding → Strategy → Concepting → Execution. We keep it collaborative throughout — adapting to how you work best and showing up as a true extension of your team, not just a vendor checking boxes.
>
How do we get started?
Book a 15-minute Brand Chat. We'll talk through where you are, where you want to be, and whether we're the right fit. No pitch decks, no fluff.
>
Can we get a quote?
If you have a clear idea of what you need — deliverables, timeline, and budget — reach out and we'll take it from there. Every engagement is scoped based on complexity, services, and time, so we don't do one-size-fits-all pricing.
We don't do spec work or free concepts to "show you what we'd do." We ask that you evaluate us through the work we've already built. That said, our 15-minute Brand Chat is always free — and usually tells us both everything we need to know.
We don't do spec work or free concepts to "show you what we'd do." We ask that you evaluate us through the work we've already built. That said, our 15-minute Brand Chat is always free — and usually tells us both everything we need to know.